Celebrity and NJ resident Whoopi Goldberg promoted her infused aloe-based sex lube brand on a panel at the Ignite NJ Spotlight cannabis industry conference held in Jersey City.
**The noted politically connected cannabis attorney Lou Magazzu moderated a panel with Whoopi and her company Whoop Fam’s production deal collaborators Beauty Evolution Founding Partners Melissa Jochim and Davina Kaonohi.
“Weed is so important to me because it has helped me with so many things physically…..,” Whoopi explained.
Whoopi Goldberg Highlights Female Empowerment
Magazzu noted her company, Whoop Fam, is a family business.
“All my family is involved with weed. We’re all smoking it. They’re all old enough to do it…,” she noted.
Whoopi said her daughter and granddaughter are active in its management.
She lamented the lack of women leaders in the cannabis industry.
(We’re holding a podcast show and party to highlight Women in NJ Cannabis on Saturday March 14th!)
Whoopi said she liked the idea of selling infused flavored lube and discussed the idea with the panelists.
“We’re calling it Smooth Talker,” they said.
“We’re playing with it,” Whoopi joked about the name.
She encouraged women of all ages to embrace their sexuality.
“I like pleasure,” Whoopi declared.
“I want us to be Johnson and Johnson,” she said to applause. “But better.”
While a very large employer in New Jersey, unfortunately Johnson and Johnson has sold poisoned baby talcum powder and heroin-like-opioids along with helpful Band-Aids.
Embracing Older Female Sexuality
“I want to be part of something that makes everyone’s life better… Many people of a certain age think it’s bad…,” Whoopi noted. “(Refer madness), they still believe that’s real.”
Jochim explained how she wanted to pioneer a cannabis infused lube not based on petroleum, since it is not good for women’s vaginas. That is why it’s aloe based
“Intimate care needs to be talked about,” she declared.
“We are launching make Whoopi, and that’s going to be our first brand in the market,” Jochim announced to cheers and laughs.
She wanted it in stores by Mother’s Day and Father’s Day.
“We’re told we’re not sexy,” Whoopi said about her advanced age/gender demographic. “What can I do to change that?”
She commended the broad cannabis legalization movement for the progress made.
“This is a hard fight for sure. We’d all like to make money…,” Whoopi said. “We have to make it important for them (lawmakers) to understand.”
“Everyone here wants to do it for more than business reasons,” Magazzu noted.
After the panel, he introduced us. Whoopi complimented my hat and smile.
I asked her what her favorite method of cannabis consumption was.
“These days all I can do is RSO (Rick Simpson Oil) because I have long-term COVID so I can’t smoke…,” she replied before we took a selfie with Lou.
She also lives in the Essex County suburbs!
Whoopi promoted a hemp drink last year at the Cannabis Means Business conference. However, she did not mention it on the panel. She also had issues with a soured deal to open a dispensary in Paterson with the shady ex-mayor which led to a lawsuit.
