CWCBEducation, a new business initiative from CWCBExpo (Cannabis World Congress & Business Expo), will help cannabis, hemp, and CBD entrepreneurs prepare to enter markets or expand their business.
“The industry is overdue for a comprehensive and credible education program that provides a multi-layered approach to learning, culminating with pitches to potential investors and customers,” said Leo Bridgewater, Head of Innovation at CWCBEducation and an Advisory Committee Member for CWCBExpo.
Customized to the needs of the cannabis, hemp, and CBD industries, three distinct programs will be offered before the CWCBExpo events in New York City, Boston, and Los Angeles.
“Our vision is to democratize business knowledge by creating pathways for entrepreneurs, regardless of background, education, race, nationality, or gender, to learn, integrate, and participate in the wealth creation of this billion-dollar industry,” Bridgewater said.
The New York City CWCBExpo was supposed to be at the end of May/ early June but was postponed due to COVID-19. It is now October 1st to 3rd.
“CWCBEducation is the latest in expanding our product offerings and creating assets to credibly prepare companies for growth, scale and investment,” said Christine Ianuzzi, Managing Partner of CWCBExpo.
Product Launch at CWCBExpo is an 8 to 12-week program for new products to be launched at any CWCBExpo event. The program includes weekly cohort meetings, individual mentoring, and 15-20 hours of content to complete assignments. It is coupled with a show floor presence in the CWCBEducation Pavilion and conference registration fees at a CWCBExpo.
Scale Your Business Accelerator is an 8 to 12-week program for existing companies with $250K to $20M in annual revenue. The program includes weekly cohort meetings, weekly individual mentoring, 10-20 hours of weekly content to complete assignments. It is coupled with a show floor presence in the CWCBEducation Pavilion and registration fees at CWCBExpo.
Companies that complete one of the programs will be invited to pitch their company during a showcase Demo Day (Live or Virtual) in front of a group of potential investors.
“Through these three distinct programs, we will be able to provide a solid business foundation from which to build and scale as CWCBEducation plays the role of guide and mentor,” added Dr. Susan Amat, Founder of Venture Hive which consulted in the development of the program.
Sergio Mankita, a seasoned marketing, and business development executive, will lead these initiatives as General Manager for CWCBEducation.
CWCBExpo are premier business-to-business events for the legalized cannabis industry and held in New York, Los Angeles, and Boston. They are based in Paramus, NJ.
CWCBExpo also provides leading digital platforms to connect, engage, and grow the cannabis industry, including CWCBExpoWebinars.
The legal cannabis industry is the fastest growing industry in the United States. In 2024, legal adult-use and medical cannabis sales are expected to exceed $30 billion. It would then surpass legacy industries including prescribed pain medication