Whole Foods is a trendsetter in the health food department. They announced hemp will be a top 10 food in 2019 after it was legalized last year.
Just last week, Governor Phil Murphy signed a New Jersey Hemp Bill, albeit a pilot program, into law.
“Hemp hearts, seeds, and oils are nothing new to food and body care lovers. They’re in everything from waffle mix to dried pastas,” Whole Foods wrote. “But a new interest in the potential benefits stemming from other parts of hemp plants has many brands looking to explore the booming cannabis biz.
Whole Foods is a subsidiary of Amazon.
New interest in the potential benefits stemming from other parts of hemp plants has many brands looking to explore the booming cannabis biz.
Retailers, culinary experts, and consumers can’t miss the cannabis craze when visiting food industry trade shows, food innovation conferences, or even local farmers markets.
However, there’s more to this trend than CBD, the popular, non-psychoactive molecule in cannabis that provides many medical benefits.
Non-cannabis-derived sources from the endocannabinoid system (which are named after the cannabis plant that inspired their discovery), like phytocannabinoids that exist in nature, are also becoming more visible and prevalent due to the growing trend. It will be interesting to see if they are made into food as well in the near future.
Becoming a Mainstream Food
Hemp-derived products are definitely going mainstream. It can now be found in various health food, grocery, and specialty shops. In the future, it will likely be easy to find. Many politicians have come out in favor of hemp product manufacturing.
Check out our recent podcast with Curt Robbins, on Biohacking Using Cannabis, which discusses both endocannabinoids and phytocannabinoids.
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