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Harmony Dispensary Partners with Jersey City to Sponsor Annual Art & Studio Tour

Harmony Dispensary in Secaucus has partnered with Jersey City to sponsor a party on Saturday during the 31st annual Jersey City Art and Studio Tour (JCAST).

Harmony Marketing Director Shawn McGurr said Mayor Steven Fulop will be at their “Wild Styles and Strains” party on Saturday. It will run from 7 p.m. to midnight.

Inside the dispensary will be a pop-up art gallery. There will also be music, a beer garden, and food trucks outside. The event description also notes that street artist Ron English will also be performing live body painting.

McGurr said sponsoring the festival is a “great opportunity to be part of the community.“

He added they are “on a mission to change the stigma about cannabis,” which helps their efforts.

McGurr said it is exciting that Jersey City is creating a mural art district near their dispensary. In August, Harmony was approved by the Planning Board to operate a medical dispensary. It would be at 227 Coles St. near I-78, which leads into the Holland Tunnel.

Harmony Dispensary Plans

Their target is to open the dispensary by the end of the year. However, it is very difficult to set a specific date. They are waiting on final approvals, and it might be pushed to next year.

Harmony Dispensary said they are proud to be part of the effort to transform the neighborhood. It is expected to include a new Hudson-Bergen Light Rail station eventually.

Harmony’s building, located at 227 Coles St., now has murals on three sides painted as part of the city’s efforts.

Notably, the mural will have “augmented reality.” When someone looks at the mural on their cell phone, a hologram of the creator appears on the screen and discusses the piece.

The technology is similar to that used by a QR code, but instead, the mural is the code.

“Instead of an ugly QR code, you have this beautiful picture,” he noted.

They want to do something similar in Hoboken as well, where they have been approved for a medical cannabis dispensary.

Harmony will almost certainly not be the only cannabis dispensary in Jersey City.

The city council has approved expansive medical and adult-use cannabis ordinances, allowing for many dispensaries and other cannabis businesses.

“We want to change the stigma and know we are a safe great space to go to,” added Brodchandel.

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