Ricky Williams was at the Shore House Canna dispensary in West Cape May yesterday, celebrating the release of his Highsman hit stick pre-rolls.
The Dispensary Guy made it to the party and took a picture with him, featured above. He later saw him signing autographs and charming the crowd.
According to Ganjapreneur, “The flower products are football-themed — the sativa strain is called “Pregame,” the hybrid strain is “Halftime,” and the indica strain is named “Postgame.” The strains will be released in eighths and pre-rolls.”
Ganjapreneur also noted that “Williams was suspended five times during his NFL career for violating the league’s substance abuse policy, missing two full seasons. In March, the NFL announced it would end suspensions for positive cannabis tests and raised the threshold for a failed test from 30 nanograms of THC per milliliter of blood to 150 nanograms.”
He was present at the Shore House Canna dispensary opening last year.
Ricky Williams was also at the Valley Wellness dispensary in Raritan Township today to promote the brand.
Ricky Williams and Highsman
He won the Heisman Trophy while playing college football for the University of Texas. It’s one of the highest honors there are for that.
He was a former Miami Dolphins player in the NFL afterward.
Like many, Williams has wanted in on Jersey for a while. He has been making the rounds and ingratiating himself with people. He was featured at a fundraiser for the Cannabis Advisory Group, for example.
Highsman recently posted on LinkedIn that it merged with an intoxicating hemp brand with facilities in North Carolina. The company noted they previously, they had only done license brand deals and felt limited since they could not do Research & Development. Williams told Fortune he needed to grow the company this way.
Interestingly, he made a video with Congressman Rob Menendez Jr. (D-NJ-8). It’s about dealing with social anxiety disorder and being an advocate for mental health.
Celebrity from elsewhere brands have been moving in on Jersey for some time
Ricky Williams’ Highsman is the latest celebrity brand after Mike Tyson and, most recently, Raekwon and Charlamagne Tha God’s Hashstoria to take Jersey turf.
