The Exchange, one of the cannabis industry’s most effective Business-to-Business (B2B) networking events, is coming to New Jersey for the first time August 12-13, 2026, at the East Brunswick Hilton in Central Jersey.
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Proven Cannabis Trade Show Coming to New Jersey
Over the past five years, The Exchange has produced 16 events in Oregon and Michigan, creating a lucrative environment where cannabis retailers, brands, cultivators, processors, and service providers can connect through curated one-on-one meetings designed to drive profitable business partnerships.
The New Jersey event brings that growth potential to a whole new market of cannabis businesses.
“This will be our 17th event. We’ve seen firsthand how valuable this format is for businesses looking to build meaningful relationships and move deals forward,” said Susan Kimelman, Co-Founder of The Exchange. “As New Jersey’s cannabis market continues to mature, we see a real opportunity to provide a proven model in a relatively new, growing market.
Unlike traditional trade shows, The Exchange organizes scheduled, time-controlled meetings that connect buyers and sellers directly for in-the-moment conversations.
Effective Cannabis Event Platform for Prepping Meetings
Retailers and vendors use their online event platform to request meetings with the companies they want to do business with. This creates a focused experience that allows attendees to accomplish months of business development in just two days.
This event format has a reputation for delivering measurable value to its participants.
“We consistently hear from attendees that The Exchange delivers some of the strongest ROI (Return On Investment) of any event they attend,” said Julie Barnett, Co-Founder of The Exchange. “Our goal has always been to create an environment where people can have productive conversations, build relationships, and leave with tangible growth opportunities.”
The decision to expand into New Jersey comes after years of success in established cannabis markets and increasing interest from companies operating across multiple states. The Exchange team receives ongoing encouragement from brands and operators who recognize the need for a more focused business development event in the region.
For Kimelman, who lives in New Jersey, the expansion carries personal significance.
“New Jersey has been on our radar for a long time,” she said. “We’ve built incredible communities in Oregon and Michigan, and we’re excited to bring that same energy, professionalism, and opportunity to businesses here at home.”
Registration interest is already building as brands, retailers, cultivators, processors, and ancillary businesses look to secure their place at the inaugural New Jersey event.
Companies interested in participating are encouraged to apply early, as Exchange events consistently sell out.
The Exchange Cannabis Business Convention
The Exchange is a cannabis-focused B2B networking event designed to create meaningful connections between retailers, brands, cultivators, processors, and service providers.
Participants can efficiently explore partnerships, discover new products, and accelerate business growth. They can do so through curated one-on-one meetings.
Since its launch, The Exchange has produced 16 successful events across Oregon and Michigan. It continues to expand into emerging cannabis markets throughout the United States.
(Full disclosure: this content was arranged through a promotional deal)
