Precious Canna Co. launched the first Black woman-owned pre-rolls brand in the New Jersey cannabis market recently.
Their pre-rolls are available in 18 dispensaries across the state:
- Elevated by the Cannaboss Lady in Maplewood.
- Nightjar in Bloomfield.
- RIPT in Jersey City.
- Valley Wellness in Raritan Twp.
- Anja in Highland Park.
- Joyleaf in Roselle.
- High Rollers in Atlantic City.
- Queen City in Plainfield.
- NJ Leaf in Freehold.
- Earth & Ivy in New Brunswick.
- Blue Oak in Bloomfield.
- High Street in Hackettstown.
- Holistic Solutions in Atco.
- Simply Pure Trenton in Ewing.
- URB’N in Newark.
- Island Vibez in Plainfield.
- Cookies Harrison in Harrison.
- Honeygrove in Gloucester Twp.
Precious Canna Pre-Rolls
It is distributed through the small corporate Multi-State Operator (MSO) QCC Group–Clade9 of California. They are among the newer cultivators whose flowers have become available at dispensaries this year. PC has a sort of deal with them.
According to its press release, Precious Canna is making history by redefining the cannabis experience with its premium offerings, commitment to inclusivity, and dedication to elevating underrepresented voices in the industry.
It was founded by Precious Osagie-Erese, a recognized award-winning cannabis entrepreneur and advocate who has spoken on many panels.
Precious Canna is poised to set new standards in the cannabis space with its diverse range of premium pre-rolls tailored to the modern connoisseur.
Black Woman Owned
The inaugural product line features “Peak,” “Prime,” and “Pluto,” 2-gram 3-pack pre-rolls, elegantly presented in high-end luxury packaging, increasing sensations of Elevation, Balance, and Relaxation.
Peak is an energetic Sativa dominant pre-roll, while Pluto is an Indica dominant pre-roll for relaxation, and Prime is an even hybrid.
The Precious brand was born out of a desire to create a brand that not only delivers exceptional quality but also represents the strength, resilience, and creativity of Black women in the cannabis space.
Precious is committed to setting new standards for premium pre-rolls while fostering a culture of empowerment and community.
“Black women can be represented in an industry that has traditionally kept us out,” declared Precious Osagie-Erese, Founder and CEO of Precious Canna Co.
She described herself “as a passionate advocate for minority representation within the cannabis industry.”
“I am thrilled to work with the best and the brightest to bring Precious to life and create diverse product offerings for the New Jersey market,” Precious added.
“With the support of my amazing partners and our shared commitment to excellence, Precious is poised to prioritize wellness and elevated experiences while empowering individuals to embrace their most authentic selves,” she said.
Social Justice-Minded Local Brand
The brand actively supports initiatives that promote social equity, education, and entrepreneurship within the cannabis industry, with a particular focus on uplifting women of color. Through partnerships, mentorship programs, and community outreach, Precious is creating lasting changes to inspire the next generation of cannabis entrepreneurs.
The Precious brand will host a series of events and activations across New Jersey. They want to introduce the community to its products and share its vision for the future of cannabis.
They strive to transcend boundaries by curating an unrivaled cannabis experience for those who appreciate the art of indulgence and the culture of the plant.
According to their press release, their products seek to redefine the perception of cannabis. They also want to combine the highest standards of craftsmanship, forging moments of creativity, empowerment, euphoria, and connection.
“Our pre-rolls are what can only be described as disruptive luxury,” Precious said.
Launching the Precious Canna Brand Solo
She was formerly a partner in the East Orange brand Roll Up Life, headed by her friend CEO Tiyahnn Bryant, which seeks to open up an adult-use cannabis dispensary and delivery service.
With her background in marketing and communications, she has made a name for herself independent of them since departing ways after Roll Up Life had issues with their initial application in East Orange in Essex County. They have nonetheless persevered in her absence and have been very involved in the community. It was an amicable parting of ways and Bryant and Precious remain friends.
