The industry veterans behind MJ Unpacked announced the launch of MJ Cultivate, a trade show dedicated to cannabis production from April 27–28, 2027, in Philadelphia.

Launching MJ Cultivate in Philadelphia

MJ Cultivate will be a new trade show dedicated to the people who grow, process, and manufacture cannabis products.

“Cannabis wouldn’t be where it is today without the people who spent decades perfecting their craft,” said George Jage, founder and CEO of Jage Media. “We’ve built an entire industry around their work. Yet the production side hasn’t received the attention it deserves. MJ Cultivate is about changing that.”

MJ Unpacked is designed for the executives who bring finished cannabis products to market and sell them. MJ Cultivate is designed to serve the people who make those products possible. 

Following the successful, highly focused model of MJ Unpacked, MJ Cultivate will vet attendees to ensure they are licensed cannabis operators holding manager-level positions or above. So they must have direct responsibility for cultivation, processing, manufacturing, or production.

New Cannabis Industry Convention Details

The new cannabis industry convention will bring together the cannabis production ecosystem and is built around four pillars:

1. The Cannabis Production Ecosystem in One Place. Connecting professionals across genetics, cultivation, extraction, manufacturing, testing, and packaging.
2. Technology and Solutions Worth Evaluating. Introducing equipment, technology, and services that improve quality, efficiency, and profitability.
3. Peer-to-Peer Knowledge Exchange. Bringing experienced operators together to share expertise, discuss challenges, and learn from one another.
4. Depth Over Density. A focused exhibit floor and educational agenda dedicated to cannabis production.

According to them, cannabis production is often just one part of a much larger trade show. Cultivation gets a track, extraction gets a few sessions, and manufacturing competes for attention alongside retail and finance.

Honoring the Craft

Cultivating cannabis is an art. But growing it successfully at a commercial scale is an enormous challenge. It takes skilled professionals, specialized equipment, and technical expertise to produce consistent, high-quality products while managing tight margins, rising costs, and pressure to improve efficiency.

As the industry matures, preserving decades of knowledge and passing it on will be essential to its future. MJ Cultivate honors the people who brought the industry this far and gives them a dedicated platform to help shape where it goes next.

According to Jage, MJ Cultivate will be a national supply-side event for the professionals who manufacture, grow, process, or package the product. They will be rolling out a hosted buyer program for the top buyers in the industry, and hosting curated networking.

He argued that many supply-side events have significantly declined in value or disappeared over the past 5 years. This is primarily due to the lack of capital and market expansion required.

“We believe the industry, after a long and winding road, is truly positioned for exponential growth,” Jage declared.

“MJ Cultivate will offer better dates, better location, better pricing, better management, and better results,” he added.

Jage Media

Jage Media is a Business-to-Business (B2B) event and media company led by cannabis industry veterans and the producer of MJ Unpacked, MJ Cultivate, Hemp Beverage Expo, and Hemp Beverage News.