Hillview Med won a cultivator license in the 2019 medical cannabis license Request for Application (RFA). They are poised to be the first solo medical cannabis cultivator in New Jersey to open.
The current New Jersey cannabis cultivators also grow medical marijuana as part of their vertically integrated license where they control the whole supply chain from seed to sale.
“This license allows us to establish an optimized business here to bring high-quality medical cannabis to New Jersey at scale,” Hillview Med CEO Ken VandeVrede said. “Something we can really help with is the quality and quantity, and hopefully with that, it would bring the price to patients down hopefully as we get up and operating.”
VandeVrede was confident they could get their product to market in six months once the NJ Cannabis Regulatory Commission (CRC) inspects them and gives their permission to start growing.
“We’re ready to go. We’re ready to scale. We have the infrastructure. As long as the CRC gives us the go-ahead on the fronts, we’re ready to go,” he said.
VandeVrede noted the lack of supply and frustrations of those in the cannabis market.
“I think supply will be a big issue in the market,” he said. “I hope we can fill this gap in the market.”
VandeVrede entered the cannabis market with an agricultural background. His grandfather also migrated from Holland and started the family farm he now operates.
“Our family has been in commercial agriculture for 60 years,” VandeVrede noted.
He noted they also have experience successfully shipping live hydroponic basil in the cold and preserving it. This should serve them well in the cannabis market.
“It’s really understanding how to grow product… cannabis at the highest level at times. This is what we know how to do,” VandeVrede said.
He noted their vegetables are certified organic plants conforming to the Global Food Safety Initiative (GFSI) standards.
Hillview Med is not VandeVrede’s first venture into cannabis. From 2011 to 2017, he was the Chief Operator Officer (CCO) of Terra Tech, one of the first publicly traded cannabis companies. They built a cannabis corporation that is a Multi-State Operator (MSO) with licenses in California and Nevada. Thus, VandeVrede had experience in the legalized market of Nevada that helped win a license in 2019 when experience in the legal industry was highly valued.
He left the company when he saw New Jersey was about to legalize.
Getting into New Jersey Cannabis with Hillview Med
Hillview Med initially applied for a medical marijuana license in 2018. While they did win one of the six licenses given out, they finished as a top contender.
He credits the diverse team they assembled as crucial in winning the license and calls them phenomenal.
“It all worked out for us, which was amazing,” he said.
VandeVrede said had they also had local support from the town of Pequannock in Morris County since his family had run a farm there for decades. He noted he was born and raised there.
“I think the application process has been frustrating all along; the starts and stops,” he said. “I hope the CRC improves that process and continues to roll out licenses and continues to evolve.”
Hillview wishes to enter the adult-use cannabis market eventually.
“We’re going to be supplier for both sides,” VandeVrede said. “As the market evolves… we’ll be ready for that as well.”
He said they’re sitting on 25 acres of property that can be scaled.
Pivoting to Hemp and Planning for the Future
While waiting to see if they won a license in the 2019 round, they launched Kalo, a CBD-infused seltzer. VandeVrede said it’s the only patented product that uses a water extraction process to create a full spectrum CBD drink. Kalo is in over 15 states and has 20 distribution partners. They launched a THC-infused version in Maine and are looking to enter the Maryland medical cannabis market.
“We’ve been very active in the market,” he said.
VandeVrede is also very interested in securing a manufacturing license to sell infused beverages. They’re already selling cannabis-infused drinks with 5mg of THC in Maine and launching it in Massachusetts soon as well.
“Someone who’s never smoked cannabis or smoked in general is not going to smoke in general. So there has to be another form factor,” he argued.
VandeVrede said beverages are also the most common form people consume.
“The idea is to create the same experience every time with a fast onset versus other products,” he said. “Hopefully, regulations will allow it in the near future,”
While some are unhappy at the great delays that have impeded the development of the New Jersey cannabis market, VandeVrede was not bothered.
“It’s not even the first inning for New Jersey,” he said. “It’s a huge opportunity for everyone to get involved.”